iRostrum

iRostrum for the Business Assets Market

Run compliant, brand-led online auctions for commercial, industrial, and regulated assets with confidence. iRostrum is a B2B auction platform built for professionals responsible for selling business assets — from liquidation and asset disposal to industrial equipment, vehicles, contracts, surplus stock, and specialist inventory.

Professional auctions for business and commercial assets

Business asset auctions often involve high-value, regulated, or commercially sensitive sales — from surplus equipment and vehicles to corporate assets and contractual disposals. These auctions demand more than exposure; they require control, credibility, and clear accountability.

iRostrum enables organisations to run professional online auctions for business assets under their own brand, using their own website as the route to market. Our white-label platform supports secure bidder experiences, structured auction workflows, and governance-led operations — helping organisations protect reputation while maximising realised value.

Whether you are running one-off disposals or ongoing asset auctions as part of your operation, iRostrum provides a stable, enterprise-ready foundation designed for serious auction activity.

One Platform. Many Business Asset Scenarios.

iRostrum supports a wide range of business asset sales, including:

  • Asset disposal and liquidation
  • Industrial equipment, machinery, and vehicle auctions
  • Corporate and institutional divestments
  • Regulated, invite-only, and public-facing e-auctions

It is designed to adapt to your sale model — not force you into a predefined approach.

Why not read a case study?

See how iRostrum supported Flex IT Auctions' vision!

Find out how iRostrum partnered with Flex IT Auctions to create a bespoke auction platform tailored to their unique needs.

Read Flex IT Auctions Case Study

Why Professionals Choose iRostrum

Run Auctions Under Your Own Brand

Launch fully white-labelled auctions that align seamlessly with your organisation’s identity — from domain and emails to the bidder experience itself.

Maintain Control at Every Stage

Decide who can register, who can bid, and how auctions are governed. Protect sensitive information while retaining ownership of buyers, data, and outcomes.

Built for Compliance and Trust

Support structured, transparent auction processes with secure registration, AML/KYC options, and clear audit trails — essential for regulated and high-value sales.

Deliver a Premium Buyer Experience

Provide a clear, intuitive bidding experience that builds confidence, encourages participation, and helps maximise realised value.

A Simpler, More Intuitive Bidding Experience

Many bidders using iRostrum-powered auctions are highly experienced, regularly participating in sales run by leading international auction houses. Consistent feedback from these bidders highlights that the iRostrum bidding experience feels simpler, clearer, and more intuitive — particularly when managing multiple lots as auctions close.

By removing unnecessary friction and complexity, iRostrum allows bidders to focus on the auction itself, not the mechanics of the platform. The result is a calmer, more confident bidding environment that supports stronger engagement and better outcomes. For professionals running business asset sales, this means:

  • Fewer bidder errors or misunderstandings
  • Greater confidence at critical closing moments
  • A smoother experience for repeat and institutional buyers

When bidder experience improves, trust increases — and value follows.

Business Assets Specific Features

High-Quality Visual Presentation

  • Ensure your brand stays at the forefront with templates crafted to complement your website’s look and feel.
  • Assets can be presented using rich, high-quality imagery designed to help buyers assess condition, detail, and provenance with confidence.
  • Listings prioritise clarity and focus, ensuring the asset remains central to the buying decision without unnecessary distraction.

Trusted Payment & Settlement Workflows

Reduce friction and protect all parties with secure, flexible payment tools:

  • Native integration with your own Stripe account
  • Secure capture of bidder payment methods
  • Enforce deposits, authorisations, or future payment commitments
  • Streamlined post-auction invoicing and settlement

 

Designed to support professional outcomes without compromising control.

Security, Stability & Scale

iRostrum is built to support business-critical auctions:

  • Secure encryption and protected data storage
  • Role-based access and permissions
  • Scalable architecture for low-volume or high-throughput use
  • Reliable performance during time-critical auction events

 

Whether you run occasional disposals or frequent auctions, the platform scales with your needs.

What iRostrum Enables

iRostrum is a white-label auction platform designed to adapt to how you operate — today and in the future.

With iRostrum, you can:

  • Run auctions entirely under your own brand
  • Deliver public, private, or invite-only auctions — or a combination of all three
  • Offer consumer-style bidding experiences while retaining professional controls
  • Build toward marketplace-style models where sellers list into your auctions
  • Maintain ownership of buyer relationships, data, and commercial strategy

Rather than forcing you into a rigid model, iRostrum gives you the flexibility to design the auction experience your customers expect — and evolve it as your business grows.

Run Your Online Assets Auctions With Confidence

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Trusted by established business assets auctioneers

"Urgently, I needed to transition to a new auction platform. Having worked with the same platform for about 8 years, I had significant questions about what was possible in the “auction world”. To address this, I signed up for demos with various providers. We quickly agreed that iRostrum was the right partner for us. Several factors were crucial for us, including:

  • User-friendliness of the seller's portal: Compared to our old platform, this is a significant step forward. With the "mass upload" feature for auctions, a sale can be online in no time.
  • Flexibility: The customisations we desired were implemented within a few weeks.
  • Accessibility of support: Questions and issues are addressed almost immediately. The support team also provides clear feedback.
  • Stability: Naturally, this is crucial, though it can't be tested in advance. However, it has not been an issue so far. Even when many clients log in simultaneously, the performance remains perfect.
  • Ongoing development: iRostrum continues to evolve and regularly introduces beneficial updates that we hadn't considered ourselves, while also incorporating our "wish list".
  • Pricing: The auction is only a small part of our core business. We primarily sell products at a loss here. Many other websites charge a percentage of turnover, whereas iRostrum operates on a fixed monthly cost basis.

 

All in all, we are very satisfied thus far and recommend this company to others."

Bram Bot, Flex IT